For over 35 years I have studied and followed along as the marketing world made a dramatic shift from traditional to digital marketing.
And in this transformation, small biz owners or entrepreneurs have overlooked fundamentals and core principles of their marketing strategy.
I call them our “blind spots”. You don’t know what you don’t know.
When I left the corporate world in 2006 to also become a small biz owner, I quickly realized that I had become too “mechanical” in my approach to marketing. I needed to do a re-set and re-format the essential marketing fundamentals; branding, personal branding, consumer buying behavior, small business budgeting etc.
So, I embarked on providing the community with essential marketing guides and training.
But this wasn’t enough.
I discovered small biz owners pain points – TIME- KNOW-HOW – MONEY.
TIME
I had to present small biz owners with the best guides and strategies in a condensed easy-to- follow format.
KNOW-HOW
I focused on building courses and training programs that cut out all the jibber Jaber and techno babble. Just the key topis, relevant to their business.
MONEY
I had to make my courses affordable for any business owner’s budget and provide an option to dive deeper into each course if they so choose.
