From the Desk of Brian Reeves
Meridian, ID USA
Dear Fellow Biz Owner,
FACT, many business owners, and entrepreneurs fail to effectively connect and engage with their target audience.
WHY?
BECAUSE THEY DO NOT HAVE A COMPELLING PERSONAL BRAND STRATEGY!
For over 35 years I have studied and followed along as the marketing world made a dramatic shift from traditional to digital marketing.
And in this transformation, small biz owners or entrepreneurs have overlooked fundamentals and core principles of their marketing strategy.
One key element is your " personal brand".
These are areas of knowledge awareness in your day-to-day life where " you don't know what you don't know"
Better known as AS " BLIND SPOTS:
When I left the corporate world in 2006 to become a small biz owner, I quickly realized that I had become too “mechanical” in my approach to marketing. I needed to do a re-set the essential marketing fundamentals; branding, personal branding, consumer buying behavior, small business budgeting etc.
So, I embarked on providing the business community with essential marketing guides and training.
But this wasn’t enough.
I needed to focus on small biz owners pain points – TIME- KNOW-HOW – MONEY.
TIME
I wanted to present small biz owners with the best guides and strategies in a condensed easy-to- follow format.
KNOW-HOW
I focused on building courses and training programs that cut out all the jibber-jabber and techno-babble.
Just the key topics, relevant to their business.
MONEY
I had to make my courses affordable for any business owner’s budget and provide an option to dive deeper into each course if they so choose.